Tag Archives: Recap

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Platform Conference Recap: 7/10 – Carrie Wilkerson

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Our seventh speaker in the Platform Conference recap series is Carrie Wilkerson, better known as the Barefoot Executive. Carrie was the perfect antidote to the post lunch slump. Energetic does not begin to describe her. She spoke to us on Filling Your Stadium: Building More Fans, Friends, & Followers. Who knew the Wonderful Wizard of Oz would figure so prominently into this presentation? Join me after this awesome Lego representation of

Follow the Yellow Brick RoadCarrie described herself as almost an accidental success story. Leaving the corporate world to be a stay at home mom to two toddlers she had adopted she found that her priorities changed as did her workplace. Since then she’s has built several businesses as well as being a coach to others.  Along the way she described overcoming extreme debt, losing 110 pounds and having two more children.  Her big leap into ‘brand name’ recognition followed the publication of her book, “The Barefoot Executive’. Much of the advice she gives in the book comes from her own experience, but she had to be talked into writing the book as she initially felt that she was not qualified to write it. She already had a large following but was conflicted in her mind on how best to proceed.  She knew that in defining her niche she was inevitably going to lose some of those followers.

Therein lies a key learning. Don’t be afraid to NICHE DOWN. Continued focus on a clearly defined niche will alienate some of your tribe that is looking for broader content. However, it will multiply the followers who are looking for targeted content in the niche.  Content without the fluff. These are the followers that really care about the message and are the raving fans we all seek.

photo by: pasukaru76
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Platform Conference Recap – 6/10: Andrew Buckman

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This sixth post covers the session delivered by Andrew Buckman. He spoke on the 10 things we can, or should, be doing to improve our websites. While it may seem a bit technical, this is critical stuff.  Think about it.  We have spent the first five sessions preparing a groundwork for launching a platform. After this session we will again turn to creative and distribution matters. But here in the middle we spend time gaining insight from a web professional on the common pitfalls we so often find ourselves in once we launch.  Read on.  Oh, and the photo is not of Andrew.

Shocked Computer Nerd

Andrew outlined 10 areas that he as a web design / WordPress professional sees his clients have challenges in. To give some point of reference here for my readers I will note if my blog DOES or DOES NOT comply with the advice given doing. They 10 tips are:

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Platform Conference Recap 5/10: Cliff Ravenscraft – Podcast Passion

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If you’ve ever stumbled onto podcasts on your iTunes, iPod, or Android device one name will soon jump out at you.  Cliff Ravenscraft.  The man has been podcasting for a long time.  He could be the urban dictionary definition of a prolific podcaster with well over 3,000 to his credit to date.  I will not go into all of what he does, but do yourself a favour and visit his website and listen to a few.  You will immediately be hooked as I was years ago by the passion that almost jumps from the speakers when you listen to him.  Passion as it turns out was the topic of his presentation, the fifth to our Platform Conference.  Read on.

Microphone on stage with spotlight on red curtain

Cliff’s life story is inextricably intertwined with his passion for podcasting. He was brutally honest at the conference. You get the sense that he is this honest in all he does. It is refreshingly candid. Cliff spoke of the debt he brought to his marriage. He spoke of his calling to the ministry in the Nazarene church. He spoke of the pull of his family to work in their insurance business. In essence, Cliff is a guy like you and I. Torn.  Struggling to discern the way forward…and all the while feeling the pull to pursue the road less travelled. In his case it was podcasting.

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Platform Conference Recap: 4/10 – Jeff Goins (He’s a Writer)

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Session number four in this epic 10 part ‘recap’ series was delivered by Jeff Goins speaking on ‘Starting From Scratch: How to build a platform with words, passion, and people’.  Last July he published his first book, Wrecked, a really genuine look at his coming to awareness that he should be doing more to serve in the world.  Over the years Jeff has developed the ability to speak on this with authority, and, having built his home base, he has come to accept the calling of being a writer.  His struggle reminds me of what I read in Steven Pressfield’s book, The War of Art.  Pressfield speaks of amateurs and professionals noting that “the amateur believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome. He knows there is no such thing as a fearless warrior or a dread-free artist.”  Jeff is a professional, not because one day his writing magically changed.  Rather, to me, it is because he is humbly committed to his art.  There is a ton of great content here so stick around.

Vintage Keyboard

Writing, and eventually writing as a professional, is the key component to building your home base.  Without it your space on the web is just a forwarding office for the content of others.  You have to do your own thing, mine the rich uniqueness of your life for content.  This is of interest to many more people than you would imagine.  Why?  Because it is genuine.  It is authentic.

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Platform Conference Recap: 3/10 – Michael Hyatt: Prepare to Launch

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Resistance. What can stop you from doing what you know you can and want do? This was the key theme in Michael Hyatt’s presentation on preparing to launch. It was the second session Michael presented and the third of the Platform Conference. The concept of ‘The Resistance’ comes from Stephen Pressfield’s book, ‘The War of Art‘, and earlier in Seth Godin’s book, ‘Linchpin.’ It is not a question of ‘if’. The resistance will show up in your life. Michael’s presentation outlined the key attributes of resistance and gave us strategies for dealing with it. My recap follows below.

motherboard

The resistors in the photo above serve a function in electronics. Resistors in your life prevent or slow you down from doing what you really need to be doing serve no function other than to confirm that the resisted thing really is what you should be doing.