Tag Archives: Blogging

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Platform Conference Recap: 9/10 – Stu McLaren

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This recap is the penultimate in my recap series on the Platform Conference held in February in Franklin, TN. In this 9th installment I cover the presentation delivered by Stu McLaren, co-founder of WishList Member, the most popular WordPress membership site platform, and a self-described tech entrepreneur. Stu, together with the next (and last) speaker, Pat Flynn, spoke on techniques to monetize the platform that you have created if you have followed the advice of the earlier speakers. The key in all this, though, is not to generate revenue for revenue sake. Instead it is about generating revenue to maximise the impact you have on your tribe. The mantra – “multiply your profits, multiply your impact.” For Stu, he gives back through World Teacher Aid. Read on to see his outline for ways you could develop your platform into a membership site.

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The focus of Stu’s talk was on the creation of a monthly (or similar) form of recurring subscription model for your internet outpost. Obviously content is king. You have to have something that others want to pay for before this even matters. However, before you get to that point, it is good to know the concepts so that you build content intentionally that supports the eventual monetization of your website or blog.

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Platform Conference Recap: 8/10 – John Saddington

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The eighth speaker at the Franklin, TN, Platform Conference was visionary entrepreneur John Saddington. John is the founder of 8Bit, a self-described band of digital rapscallions. One of their products is Standard Theme, a premium WordPress theme for publishers and photographers. If you like the layout of my blog then you like Standard Theme as it’s what I use. John spoke to us on ‘Finding Opportunity in the Ordinary’ and outlined a method for looking at the things around us that can help in giving direction on what our platform could be, focus if we already know it, and ideas if we are stuck.

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As so many speakers had, John related his ‘story’ as he opened. He described being a student of engineering, breaking some rules, failing at engineering, taking two masters degrees at Dallas Theological Seminary. None of this speaks to the ‘normal’ path to net success. However, if you have been reading along on the 10 part series you will have discerned a subtle truism. There is no normal path. You have to be you, and you have to share a lot of you with others.

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Platform Conference Recap: 7/10 – Carrie Wilkerson

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Our seventh speaker in the Platform Conference recap series is Carrie Wilkerson, better known as the Barefoot Executive. Carrie was the perfect antidote to the post lunch slump. Energetic does not begin to describe her. She spoke to us on Filling Your Stadium: Building More Fans, Friends, & Followers. Who knew the Wonderful Wizard of Oz would figure so prominently into this presentation? Join me after this awesome Lego representation of

Follow the Yellow Brick RoadCarrie described herself as almost an accidental success story. Leaving the corporate world to be a stay at home mom to two toddlers she had adopted she found that her priorities changed as did her workplace. Since then she’s has built several businesses as well as being a coach to others.  Along the way she described overcoming extreme debt, losing 110 pounds and having two more children.  Her big leap into ‘brand name’ recognition followed the publication of her book, “The Barefoot Executive’. Much of the advice she gives in the book comes from her own experience, but she had to be talked into writing the book as she initially felt that she was not qualified to write it. She already had a large following but was conflicted in her mind on how best to proceed.  She knew that in defining her niche she was inevitably going to lose some of those followers.

Therein lies a key learning. Don’t be afraid to NICHE DOWN. Continued focus on a clearly defined niche will alienate some of your tribe that is looking for broader content. However, it will multiply the followers who are looking for targeted content in the niche.  Content without the fluff. These are the followers that really care about the message and are the raving fans we all seek.

photo by: pasukaru76
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Platform Conference Recap – 6/10: Andrew Buckman

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This sixth post covers the session delivered by Andrew Buckman. He spoke on the 10 things we can, or should, be doing to improve our websites. While it may seem a bit technical, this is critical stuff.  Think about it.  We have spent the first five sessions preparing a groundwork for launching a platform. After this session we will again turn to creative and distribution matters. But here in the middle we spend time gaining insight from a web professional on the common pitfalls we so often find ourselves in once we launch.  Read on.  Oh, and the photo is not of Andrew.

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Andrew outlined 10 areas that he as a web design / WordPress professional sees his clients have challenges in. To give some point of reference here for my readers I will note if my blog DOES or DOES NOT comply with the advice given doing. They 10 tips are:

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Platform Conference Recap 5/10: Cliff Ravenscraft – Podcast Passion

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If you’ve ever stumbled onto podcasts on your iTunes, iPod, or Android device one name will soon jump out at you.  Cliff Ravenscraft.  The man has been podcasting for a long time.  He could be the urban dictionary definition of a prolific podcaster with well over 3,000 to his credit to date.  I will not go into all of what he does, but do yourself a favour and visit his website and listen to a few.  You will immediately be hooked as I was years ago by the passion that almost jumps from the speakers when you listen to him.  Passion as it turns out was the topic of his presentation, the fifth to our Platform Conference.  Read on.

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Cliff’s life story is inextricably intertwined with his passion for podcasting. He was brutally honest at the conference. You get the sense that he is this honest in all he does. It is refreshingly candid. Cliff spoke of the debt he brought to his marriage. He spoke of his calling to the ministry in the Nazarene church. He spoke of the pull of his family to work in their insurance business. In essence, Cliff is a guy like you and I. Torn.  Struggling to discern the way forward…and all the while feeling the pull to pursue the road less travelled. In his case it was podcasting.